The growth in popularity of social media software, such as blogs, social networks, etc. has made mass communication far easier. For those engaging with people over the internet through such technologies, there are a variety of benefits, but there are also potentially damaging effects. This is true for people working in, and especially those in charge of companies.
In the past, corporate communications generally (in larger organisations) came through departments or staff that were specialised in that area. The company’s brand was developed and maintained using a variety of methods, including PR. The messages that were produced were tailored to portray a certain image of the organisation.
