An excellent presentation by Adaptive Path (who specialise in product design) to Google. The presentation is based on their book, “Subject To Change“. It focuses on a number of areas around user experience when designing a new service or product. It is relevant to businesses from all backgrounds, in particular, the sections on how organisations should view their customers, and manage their customer experiences over time. (The video is 54 minutes long).
In an earlier article discussing the the results of an ISME survey one finding identified that 40% of Irish SMEs were unhappy with the level of business generated by their website. The results released publicly did not give details of any reasons for this, state whether those surveyed were questioned further about this, or discuss the type of web applications being used by those surveyed. It does raise a question about the level of awareness about what could be expected from their investment in various web technologies. In order to help SMEs decide on the best course for using web technologies, this article discusses a number of factors that may be considered before deciding to adopt.
This identifies a number of problems perceived by SMEs when dealing with Web Designers & Developers:
76% admitted that their site needed improvement.
44% of businesses agreed that ‘commissioning a website was a confusing and/or frustrating experience’
41% agreed that ‘Web designers try to confuse us with jargon’
30% agreed that ‘it was hard to find a web designer that understood their business’
23% were unhappy with the quality of graphic design on their site.
40% were unhappy with the level of business generated by their website.
36% did not find it easy to update their website.
The results of this survey do not make great reading for those working in Web Design / Development. Before looking at the issues releated to poor experiences with web developers, there are a number of interesting points:
In it they identify 3 ways that negative publicity is normally dealt with:
Flame the Publishers (i.e. request that the site owner or publisher removes the content)
Get directly involved
Simply let it play out
Choosing the right course depends a lot on the nature of the negative publicity. In an ideal world, getting directly involved in order to address the issues can be useful for others reading the review. But doing this may not always be possible.
At the very least, the business owner should try and look at the review subjectively. Doing so may help identify areas they need to improve in the services they offer. In situations where business owners become confrontational on blogs or message boards, there is always a danger that readers who started out neutral will believe the worst….