Golden Egg – a new fix of style, beauty & more (Site Launch)

Over the last couple of weeks the new Golden Egg website has been having its finishing touches. Golden Egg are the brains behind the glossy GalwayNow, LimerickNow and WeddingsNow magazines, as well as the upcoming 2010 Irish Fashion Innovation Awards.

Golden Egg wanted a way to replace their old family of sites which were originally designed as static brochures for each of their magazines.  As a producer of high-quality content, these static sites weren’t doing them justice, and weren’t giving readers a reason to return to the site. Instead, they wanted a site that was clean & easy to use, that put the magazines’ articles & readers to the fore, and was easy to update with new content daily.

In addition to the sections they’ve traditionally done in their magazines (like Beauty, Style, People & Parties, Food & Wine and What’s On), Golden Egg have started to embrace the web by getting more interactive with their readers by using features like a blog by their Deputy Editor, a monthly newsletter, and some other new features that will be making an appearance over the next few weeks!

There’s a separate design for the Fashion Innovation Awards section of the site – the finalists for each of the award categories were announced last week, and tickets for the Awards ceremony in March also just went on sale – more details are available on the site.

If you’re interested in keeping up with what’s going on, need some style in your life, or fancy a read of some of their features, check out the new Golden Egg site!